Are you also searching for “Should we use the Get Response email marketing tool”? Bingo!  On Google, There are several email marketing tools available, but finding the perfect email marketing tool is tough. Isn’t it? 

We have to consider so many points before using any tool. For example, it should be easy to use, have advanced features, etc.

Get Response is one of the best email marketing tools. But is it good for you?

In this blog, We gave an in-depth Get Response review and we have a strict policy of honesty. 

Getresponse review: What is Get response?  


Get Response is an email marketing tool and has more than 350,000 users in 183 countries. Approximately 60% of Get Response customers are B2B businesses, while 40% are B2C businesses. Furthermore, approximately 85 percent of Get Response customers have fewer than 30 employees.

The automation features are one of the best features of get-response which is very easy to use. It also provides marketing tools other than emails, such as webinars and sales funnel software. Its A/B testing feature is limited and only allows you to test a few subject lines. Furthermore, GetResponse only allows you to add up to 8 conditions per segment.

The cost of Get Response is directly dependent on the number of contacts you have. Pricing for up to 1,000 contacts ranges from $15 to $99 per month. You can also check its free plan here.

Get Response is a very useful email marketing tool that works as a milestone for many small and midsize businesses and competes with ActiveCampaign and Mailchimp.

If you want a solid email marketing tool that also includes webinar and sales funnel functionality, GetResponse is worth a look.

Other solutions, such as ActiveCampaign, are recommended if you want robust A/B testing to optimize email content, preheader text, and information.

GetResponse Pricing & Cost    

GetResponse pricing consists of four subscription plans that increase in price based on the size of your list. GetResponse provides an 18% to 30% discount on annual and biennial contracts paid in advance. 

  • Free forever plan: This plan allows you to use only limited features available in Get response, and you can handle contacts upto 500.
  • Basic plan: In this plan, you can use the limited features of Getresponse and the starting price is for 1000 contacts. 
  • Plus plan: This also starts with 1000 contacts but you will get more features than the basic plan. 
  • Professional plan: This plan has more features than the Plus plan and it also includes the Ecommerce features, web push notifications and much more exciting stuff. 

What’s there in the free plan?

Website building

Free plan is entirely free and it doesn’t have any hidden fees. Worrying about having a website to start your online journey? Get response has all the tools to build your website for free!! 

In the free plan, you are allowed to build and host one website with the storage of 5GB, in addition to this, you can add your custom domain or claim the free one available within Getresponse.

Worrying about SEO? Get response also comes with the SEO tools along with the website builder, and the more interesting feature is that it also has the SSL certificate protection too. If you already have a website, you can use the email marketing alone and automate things. 

With a free plan, you can build and host 1 landing page and collect leads up to 500. Once you cross the 500 contacts, you can upgrade. 

Email marketing features 

Email marketing is the evergreen part of the get response. With a free plan you are allowed to exhaust your productivity with awesome features. You have all the options from sending email letters to completely automate the workflow. 

You can get a drag and drop email template builder or you can even choose from the existing templates. The best thing is, you can automate the mails and set a timer on when you want the mail to hit the user’s inbox. 

It also allows you to segment and tag your audience based on their behavior. You can also review all the data about how a user responds to your mails. 

In the free plan you can also perform A/B tests, which are great to enhance your productivity. Not only this, the website builder available within Get response will make you feel like a pro in designing pages.

GetResponse Features    

Below, we’ll discuss GetResponse’s key features and remember that the features will vary according to Getresponse pricing. 


The dashboard in GetResponse gives you an overview of your company’s performance as well as shortcuts to frequently used features. The dashboard is divided into widgets, which can be added, removed, and rearranged as needed. Here are a few features that are available in GetResponse.

Auto responders

  • The last newsletter sent
  • List size
  • List trends
  • New contacts
  • Quick actions
  • Signup source
  • Workflows
  • Data Integration and Storage

Get Response can be used to collect and store information about your customers. This information is critical for segmentation, personalization, and implementing trigger emails. In this section, we will talk about GetResponse’s data fields.

Data Fields

Data fields help you to organize the contact information that you collect and keep in GetResponse.These data fields are used to section your mailing lists so that you can send more targeted communications. GetResponse will automatically collect these default data fields for any given contact.

  •  Email address
  •  Name
  •  Date subscribed on
  •  Data updated on
  •  IP address
  •  Origin

GetResponse lets you create custom data fields to collect additional contact information relevant to your business. Here are some examples of frequently used custom fields.

  •   Country
  •   Currency
  •   Gender
  •   Phone number

There is no limit to the number of data fields that can be added to a contact. Other solutions impose a limit on the number of fields that can be added per contact. For example, The most basic Mailchimp plans only allow you to add 30 fields.

Data collection methods 

GetResponse allows you to import data in a number of ways. There are mentioned a few data collection methods:

  • Manual Entry: Customer information can be manually entered using copy and paste.
  • Bulk Import: You can easily contact third-party services like Zendesk, salesforce or import a subscriber file in many different formats. For example, CSV, TXT, VCF, XLS, XLSX, ODS formats are supported.
  • Pre-built integrations: GetResponse’s built-in integrations enable it to smoothly share data with and from third-party solutions. Over 120 third-party platforms are integrated with GetResponse. Later in the review, we delve deeper into GetResponse’s integrations.
  • API: It provides you with an open API that allows businesses to grow custom integrations. You can use this to move data into and out of GetResponse, as well as to create custom applications that make use of GetResponse’s functionality.
  • Signup forms: To collect customer information, you can insert signup forms in your website and emails.


The Get Response platform includes a segmentation tool that helps you to create customer segments based on the data stored on your system. Segmentation is the best practice for increasing the relevancy of your emails while also saving money by reducing send volume.

You can specify segment conditions to include or exclude specific parts of your list. Some of the segmentation conditions found in GetResponse are as follows:

Data SourceDescriptionExample Data Points
Contact ActivityThis segment condition is determined by contact behavior.Bounced, Last click date,Link clicked & not clicked, Message opened & unopened,  Message sent & not sent, Unconfirmed
Contact InformationThis segment condition is determined by the attributes associated with each contact.Name, Email, Subscription date, Subscription method, Engagement score
DemographicGeographic segmentation is based on your contact’s location.City, Country, DMA code, Latitude, Longitude, Postal code, Region, State

Email Builder

GetResponse has an email builder that allows you to create custom email templates. GetResponse also includes over 110 pre-built email templates to get you started.

The layouts of email templates can be changed. You can create sections with empty areas that you can fill with various message blocks such as images, buttons, text, and products from your ecommerce store. You can save entire sections or blocks from your editor to use in future campaigns.

You can test, send and preview emails after you’ve created your template before launching your campaign. GetResponse allows you to see how your emails will look on various devices and in different types of inboxes, such as:

  • Gmail
  • AOL
  • Yahoo
  • A/B Testing

If you are thinking of using GetResponse’s email testing tool to optimize your subject lines, it can be the right choice. The major components of GetResponse’s A/B testing are highlighted in the table below.

A/B Test ComponentDescription
VariablesSubject lines
VariationsUp to 5 subject lines
Testing Pool Size1% to 100% of list
Testing Length PeriodUp to 6 days
Winning MetricsClick rate, open rate

It unfortunately only allows you to test subject lines. It is not possible to test different types of email content, preheader text, or information.

Marketing Automation

To create visual automation workflows, GetResponse includes a drag-and-drop builder. You can easily customize your subscriber’s experience by using a combination of conditions, actions, and filters.

Workflows begin with a Condition element that must be met in order for an automation sequence to be triggered, such as when a user clicks on a link or opens an email. Conditions are then followed by an Action element, such as waiting a predetermined amount of time or moving a subscriber to a new workflow.

You can use one of GetResponse’s pre-designed templates if you don’t want to create your automation workflows from scratch. These templates are intended to help with a variety of business objectives, including lead qualification, engagement, customer retention, and sales promotions. While all plans include workflows and tags, Pro Plan users and above have access to additional features such as scoring, abandoned carts, web event tracking, and advanced segmentation.

Other Features and Marketing Channels

GetResponse not only offers exceptional email marketing to businesses but also includes a number of useful online marketing tools. We’ll go over some of GetResponse’s other features and marketing channels in more detail below.

Webinar Software

GetResponse’s platform includes webinar software. Depending on the plan you choose, you can host an unlimited number of webinars with up to 1,000 attendees. The following are some of the features available in GetResponse’s webinar software.

  • Recordings can be stored for up to 20 hours.
  • Webinar creator
  • The webinar URL and landing page are unique.
  • Attendees participated in live polls and tests.

In the free plan, the webinar feature is not included, however you can use the webinar feature in Plus plan where the attendees limit is 100; in the Professional plan, you can use the webinar with attendees limit 300; and finally in the Max plan, you can use the webinar with attendees limit 1000. 

Sales Funnel Software

You can use GetResponse to promote, sell, and deliver your products online. GetResponse allows you to set up your own online store and accept payments. The Sales Funnel Builder allows you to personalize each stage of the sales process for your customers.

Live Web Chat

GetResponse lets you add a live chat window to your landing pages and interact with visitors in real-time.

Facebook and Google Advertising Campaigns

GetResponse includes a Social Ads Creator app for creating successful Facebook campaigns. You can also create Google Ads within your GetResponse account by linking your Google Ads account, creating a target audience, and setting a budget.


Choose an email system that delivers a high percentage of your emails to recipients’ inboxes. 

To improve deliverability, email systems should follow a few best practices. GetResponse has a solid reputation for deliverability. It adheres to best practices, as shown below.

Deliverability FeaturesOffered by GetResponse
Deliverability analytics and reportingYes
Spam checkerYes
Double opt-inYes
Automated contact removal for soft & hard bouncesYes
Dedicated click trackingYes
Email authentication (DKIM & SPF)Yes
Dedicated domainYes
Dedicated IP addressYes
Unsubscribe optionYes

Analytics and Reporting

GetResponse has a comprehensive analytics section that allows you to analyze data from your newsletters, autoresponders, subscribers, and marketing automation. Standard metrics such as opens, clicks, and unsubscribes can be tracked. Furthermore, the software enables you to track the ROI of your email marketing efforts via website conversions. You can, for example, track how many sales, sign-ups, or visits came as a result of your email campaign.

Another useful GetResponse feature is the ability to visually compare stats from one newsletter to another. This allows you to see which newsletter performed best and gain a comprehensive understanding of your audience.


GetResponse integrates with over 120 different third-party platforms. The following are some of the most popular GetResponse integrations.

  • Convertful
  • Formstack
  • Google Analytics
  • Hubspot
  • Magento
  • PayPal
  • PieSync
  • PrestaShop
  • Shopify
  • SlickText
  • Square
  • WooCommerce
  • WordPress

GetResponse Alternatives & Competitors

GetResponse competes with a wide range of email marketing tools that provide comparable functionality. Your budget and feature preferences will determine the best option for you.

GetResponse’s top competitors are:

  • ActiveCampaign
  • AWeber
  • HubSpot
  • Klaviyo
  • Mailchimp
  • Constant Contact
  • MailMunch
  • Mailshake
  • Moosend
  • SendPulse

Let’s have a look at its Pros & cons

GetResponse is very easy to use. A beginner can also use it easily. There are tons of options and outstanding customer services that will help you to use this tool.It does not provide you phone support service unless you buy a “MAX” plan.
 It provides you with the required features like analyses and reports, segmentation, automation, etc.         
Although the Facebook pixel can be used with GetResponse’s landing page feature, it cannot be done in a GDPR-compliant manner.
It is easy to navigate as well.   

Is GetResponse Right For You?    


GetResponse is a well-known marketing automation platform with over 350,000 clients in 183 countries.

Its main product is email marketing, but it also offers webinar and sales funnel software. GetResponse’s customers are mostly small to medium-sized businesses with fewer than 30 employees.

The conclusion of GetResponse review is that it is a very useful email marketing tool that works as a milestone for many small and midsize businesses and directly competes with Mailchimp and ActiveCampaign.

If you want a solid email marketing solution that also includes webinar and sales funnel functionality, GetResponse is worth a look, and if you can’t spend a lot on creating a website as for now, give a try with Get response Free forever plan.